Built to stand out.

A distinctive brand. A better website.
A business people remember.

Design, vehicle graphics, signs, websites and marketing. Made to work together, made for your business.

Working with businesses across New Zealand.Looking for signs or stickers? Shop online

Explore
our work.

From small details to a whole fleet.
Vehicle graphics, fleet branding and custom signage.

View all projects

Like this website?
Let’s build yours.

Good design should feel effortless.

Clear choices. Thoughtful details. A smooth experience on every screen. We bring the same care to custom websites, online stores and tools for your business.

Talk about your websiteExplore web design & digital
One idea. Every screen.
The Graphic LabDesign. Make. Connect.

Built to
stand out.

Your business.
In full view.

See the work
Toyota Gazoo Racing truck and trailer with Graphic Lab vehicle branding.
Branding & signageWebsites & digitalMarketing

Try the layout switch. An interactive example of how we consider every screen.

Make it yours.

Signs, stickers and branded essentials. Easy to choose, made for your business.

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Need artwork first? We can help with that.

Darren Kelly’s Heart of Racing Aston Martin drifting at Road Atlanta.The number 52 Heart of Racing Aston Martin racing at Hampton Downs.Darren Kelly’s Nissan GT-R drifting at D1NZ Baypark.Darren Kelly’s Aston Martin in a tandem battle at Formula DRIFT New Jersey.The Heart of Racing GT3 Aston Martin approaching a corner at Hampton Downs.Darren Kelly’s Heart of Racing Nissan GT-R at D1NZ.Darren Kelly’s Aston Martin drifting through tyre smoke at Formula DRIFT Orlando.The number 52 Heart of Racing GT3 Aston Martin in the garage at Hampton Downs.A tandem drift battle from Darren Kelly’s D1NZ career.Heart of Racing livery details on Darren Kelly’s Aston Martin at Long Beach.

Our motorsport experience

15+ years in professional motorsport

US Formula DRIFT · D1NZ · GT racing

Marketing experience

Explore partnership proposals

Our background includes more than 15 years in professional motorsport, with international competition in Formula DRIFT.

Along the way, we’ve been involved in brand partnerships, promotional activations, television commercials and film projects. We bring that practical experience to planning, design and marketing for our customers.

Through our partnership with The Heart of Racing in New Zealand, we helped raise nearly $800,000 for the Starship Foundation.

What’s your
next move?

A website, a new look, or a few connected ideas.
You don’t need a finished brief to start.

Choose the support you’re looking for.

Not sure yet? We can help you find a starting point.

Let’s talk about your project
  1. Talk it through.

    Your business, your customers and what you want to achieve.

  2. Make a clear plan.

    Agree the scope, timing and quote before the work begins.

  3. Bring it to life.

    Design, create and launch, with your approval along the way.

How can we help?

Connecting…

A new idea? A question about your next order? Let’s find your next step.